View Resume

Marketing & Digital Strategy Leader

I build systems,
teams, and campaigns
that scale.

Tim Mehlhorn

10+ years turning complex marketing challenges into measurable results — from owning digital strategy and martech budgets at a Fortune 500 insurer to founding a UX team from scratch and automating workflows that used to eat entire weeks.

View all projects Download resume
Rate sheet production time
98% faster
Email workflow reduction
70%
Accessible brand colors built
7→80

What I do
Three ways I make
marketing work better

Most marketing problems aren't really marketing problems — they're process problems, tooling problems, or handoff problems wearing a marketing costume. I've spent over 15 years getting good at spotting the difference, then building whatever it takes to fix it: campaigns, systems, teams, tools. Sometimes all four at once.

1

Marketing Strategy & Operations

I own campaigns from brief to reporting — managing martech budgets, leading cross-functional teams, and connecting creative work to business outcomes. I've presented digital performance to C-suite leadership and built the processes that make campaigns repeatable.

  • GA4
  • Google Tag Manager
  • HubSpot
  • Budget optimization
  • Executive reporting
2

Digital Systems & Tooling

I build the infrastructure that makes marketing teams faster — design systems, automated workflows, self-service tools, and scalable templates. The kind of foundations that outlast any single campaign.

  • Design systems
  • Workflow automation
  • Martech stack
  • CI/CD
3

Bridging Design & Engineering

I speak both languages fluently — cross-training design teams on accessibility and engineers on UX principles, sitting at the intersection where creative vision meets technical execution for over a decade.

  • WCAG AA/AAA
  • Vue.js
  • AI tools / MCP
  • Figma
  • Component libraries

Selected work
Problems worth solving

Not every project makes a good case study — most work just gets done. These two are here because they had a clear before, a clear after, and a number worth putting on a homepage.

View all projects
Workflow Automation F&G · 2021

Dynamic Rate Sheets

Rebuilt a 3-day manual production process into a 15-minute automated system — without adding headcount.

98% reduction in production time

Design Systems F&G · 2022–Present

Aspire Design System

Built F&G's first design system from scratch — expanding the accessible color palette by 700% and shipping three self-service tools for non-technical teams.

7 → 80 WCAG-compliant brand colors

Recognition

  • F&G Excellence Award 2024
  • NOVA Award 2nd Place 2023
  • NOVA Award 2nd Place 2021
  • People's Choice NOVA 2021
  • CADE Award ×5
  • Silver Award AAF Des Moines 2019

I am currently exploring new opportunities

If you're building something worth building,
I'd like to hear about it.

Let's talk