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10 years of progressive growth.
Still accelerating.

From multimedia designer to Manager, Digital Experience — a career built by finding gaps, building systems, and raising the ceiling on what a team can do.

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Last updated March 2026

Experience

F&G (Fidelity & Guaranty Life)
October 2019 – Present
Des Moines, Iowa

Manager, Digital Experience

– Present
  • F&G Excellence Award '24
  • NOVA 2nd Place '23
  • Lead digital marketing strategy, martech stack, and a cross-functional team spanning design, UX, and engineering; own digital/martech budget and present channel performance to senior leadership quarterly
  • Led the redesign of the policy annual statement user journey and its transition to digital, projected to save $750K in print costs (2026)
  • Negotiated and optimized HubSpot contract achieving $18K annual savings while expanding automation capabilities across the marketing org
  • Built self-service ad builder eliminating multi-day designer bottleneck for partner agents across 3 languages and 4 templates — available instantly, no design queue
  • Launched a digital underwriting guide converting 100+ pages of underwriting requirements into an interactive tool — agents enter a few numbers to see a client's likely underwriting class instead of cross-referencing tables (2026)
  • Streamlined email production by 70% through dynamic templates and pre-launch testing; eliminated production errors and enabled sales team self-service
  • Joined F&G Thrive ERG leadership as VP of Membership & Communications (2026) — supporting employee mental health and disability inclusion initiatives

Digital Experience Lead

–
  • CADE Award ×2
  • F&G Excellence Award '23
  • Founded and scaled UX team from 1 to 5 members; established design operations framework and technical documentation standards
  • Built Aspire Design System — expanded a 7-color brand palette into an 80-color, contrast-mapped token system, growing colors usable for body text from 3 to 25; shipped 3 self-service tools eliminating routine designer bottlenecks
  • Led Netlify migration cutting site deployments from 7 people and ~1 week to 2 people and minutes, with 60% faster builds
  • Moved compliance ad review into Jira, eliminating duplicate data entry across systems and reducing review cycles 40% (2023 CADE Award)
  • Implemented Adobe AEM Digital Asset Management platform, establishing version control and brand governance at scale
  • Regularly delivered campaign performance reports and UX analytics to senior marketing leadership

Senior Creative Technologist

–
  • NOVA 2nd Place '21
  • People's Choice '21
  • CADE Award '21
  • Engineered automated rate sheet system reducing production from 3–4 days to 15 minutes — a 98% reduction — using a custom ORM layer, Vue.js UI, and Git-based CI/CD audit trail
  • Architected system supporting 13,125 product/channel combinations without manual configuration
  • Built F&G's first design system including component library, design tokens, and contribution guidelines

Creative Technologist

–
  • CADE Award '21
  • Administered HubSpot CRM and email automation platform; deployed Jira with custom workflows improving marketing capacity planning and project visibility across the team

Multimedia Designer

–
  • CADE Award '20
  • SPOT Award '20
  • Improved website performance 40% and achieved WCAG AA compliance across company digital properties
  • Launched award-winning HubSpot blog driving 30%+ organic traffic growth
  • Served as in-house photographer and cinematographer; illustrated F&G's first children's book

Two Rivers Marketing
January 2018 – October 2019
Des Moines, Iowa

Developer

–
  • Silver · AAF Des Moines '19
  • 2nd Place · Sunbelt '20
  • Delivered digital campaigns and accessible websites for Fortune 500 and mid-market brands; championed ADA/WCAG compliance across all digital projects
  • Led 100+ internal training sessions on structured data, semantic markup, and accessibility best practices
  • Built internal headless CMS platform for RFP response microsites, enabling account teams to launch client-specific sites rapidly

FenceTalkDigital
June 2015 – December 2017
Dubuque, Iowa

Digital Strategist

–
  • Rebuilt agency website on headless architecture achieving 97% load time reduction; grew SEM operations 40%
  • Streamlined digital marketing campaign processes and deployments across all client accounts

Web Developer & Campaign Analyst

–
  • Managed and optimized digital campaigns for 20+ SMB clients; exceeded industry benchmarks through A/B testing and analytics-driven optimization

Resnet — University of Wisconsin–Platteville
May 2010 – June 2015
Platteville, Wisconsin

Web Developer / Designer

–
  • Maintained and optimized web services with a small team; developed internal web applications and updated legacy codebase to meet industry standards

Skills & tools

Marketing & strategy

  • HubSpot
  • Google Analytics 4
  • Google Tag Manager
  • SEMrush
  • Google Ads
  • Meta Ads
  • Search Console
  • Marketing automation
  • Campaign planning
  • Budget management
  • Executive reporting

Design & creative

  • Figma
  • Adobe Photoshop
  • Illustrator
  • After Effects
  • Premiere Pro
  • Lightroom
  • Design systems
  • Design tokens
  • Component libraries
  • Brand governance

Development

  • HTML5 / CSS3
  • JavaScript (ES6+)
  • Vue.js
  • React
  • SVG
  • Git / CI-CD
  • GraphQL
  • Headless CMS
  • Webflow
  • Netlify

Platforms & tools

  • Adobe AEM
  • Sitefinity
  • WordPress
  • SharePoint
  • Craft CMS
  • Jira
  • Wrike
  • Monday.com

Accessibility

  • WCAG 2.1 AA/AAA
  • ARIA
  • Semantic HTML
  • ADA compliance
  • OKLCH color space
  • EightShapes contrast grid

Awards & recognition

Year Award Project or context
2024 F&G Excellence Award Sitefinity to SharePoint platform transition
2023 NOVA Award — 2nd Place, Non-Profit United Way Campaign
2023 CADE Award Compliance workflow to Jira
2023 CADE Award LPGA Sponsorship Campaign
2023 F&G Excellence Award AEM Assets implementation
2022 NOVA Award — 2nd Place, Non-Profit United Way Campaign
2021 NOVA Award — 2nd Place, MarTech Dynamic Rate Sheets
2021 People's Choice — NOVA Dynamic Rate Sheets
2021 CADE Award Dynamic Rate Sheets automation
2021 CADE Award Jira workflow system for Marketing
2020 2nd Place — Sunbelt Rentals Campaign Hurricane Preparedness landing page
2020 CADE Award F&G children's book illustration
2020 SPOT Award 801 Grand office move introduction video
2019 Silver Award — AAF Des Moines 2018 Holiday Matching Game

Education & certifications

Degree

B.A. Graphic Design

University of Wisconsin–Platteville · 2015

Minor: Photography

Certifications

Google Analytics

Certification

Google Conversion Optimization

Certification

Webflow

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