Self-Service Tooling · F&G

Self-service Ad Builder

Frees designers
Scales output

Partner agents used to wait days on the design team for an ad. Now they build it themselves — on-brand, in 3 languages and 4 templates, instantly.

All projects

At a glance

Partner ads, instant — no design queue: 3 languages × 4 templates

Self-service tooling
Template system
Multilingual

The challenge

Partner agents who sell F&G products need on-brand ads, and every one of them came through the design team. Each request joined a queue, so agents waited days for an ad built from the same handful of layouts — and designers spent time on routine template work instead of design.

The approach

I built a self-service ad builder that put the templates directly in partner agents' hands: four on-brand templates, available in three languages, so an agent can produce a finished ad on their own. No design request, no queue, no wait.

What it meant for the team

The multi-day bottleneck disappeared. Partner agents get their ads instantly, and routine template requests no longer land on a designer's desk at all — that time goes back to work that actually needs a designer.

The results

Removed a multi-day designer bottleneck for partner agents.
3 languages × 4 templates, available instantly — no design queue.