Campaign · Two Rivers Marketing · 2018

Holiday Matching Game

A lighthearted interactive holiday campaign that resonated enough with its audience that the client came back and asked for a version built for their own customers.

All projects

At a glance

Award: Silver
Client-requested follow-up: 1 custom version

Campaign design
Interactive web

The idea

For the 2018 holiday season, I built an interactive matching-card game as a seasonal campaign piece for Two Rivers Marketing — a quick, playful way to give an audience a reason to engage that a static holiday card or email couldn't match.

The outcome

The game performed well enough that the client asked for a dedicated version to run with their own customers — one of the clearest signals a campaign can get that it worked. It went on to win a Silver Award at the 2019 AAF Des Moines ADDY Awards.